LSIA Cotton Bowl Blog


Written by: CEHD Communications Staff
Post date: January 03, 2011

For the second year, students from the Laboratory for the Study of Intercollegiate Athletics (LSIA) in the Department of Health and Kinesiology at Texas A&M University are serving as representatives and hosts for the 75th AT&T Cotton Bowl Classic.

11/7/11

Working in sports takes tremendous effort and dedication. It involves long hours and hard work; however, every once in a while, everything comes together perfectly and it becomes abundantly clear that all of the hard work was absolutely worth it.

That moment came for us last night when the 75th Cotton Bowl Classic kicked off. Our group worked tirelessly to help promote the game and manage the events leading up to it. We spent the entire day at the stadium setting up all of the suites and holding a pre-game party for select sponsors. Then, finally, at 7 p.m. on Friday night, the game kicked off and we got to witness it from a luxury club on the field level at Cowboys Stadium.

It was a long day and we were ready to kick back and enjoy the game. And we truly enjoyed the game! Witnessing a spectacle like the Cotton Bowl from the field was an experience that every member of our group will remember for the rest of their lives.

The atmosphere and excitement that permeated every inch of Cowboy's Stadium made our entire week, and all of the hard work that we did, absolutely worth it! To sum it up appropriately, our Cotton Bowl experience was AWESOME!

11/6/11

Today we were given the chance to help with the AT&T Big Play Luncheon. We arrived at the Hilton Anatole this morning to help with the set up of the event. Our first task was to decorate the tables.

We placed t-shirts in every chair and programs at each seat. Each table was adorned with placemats made of laminated, Cotton Bowl inspired artwork created by children in the Dallas-Ft. Worth area. After each table was set we were sent to a post in the lobby to take tickets and direct people to their seats as they came into the luncheon. After our work was finished we were given the privilege of sitting in on the luncheon.

During this time we were able to listen to speeches given by Coach Miles of LSU and Coach Sherman of Texas A&M. We were also privileged to be in the same room as many of the Cotton Bowl Hall of Fame players and coaches, such as Jim Brown, Jackie Sherrill, and Dat Nguyen. The luncheon was a wonderful experience and a great display of the immaculate hospitality of the Cotton Bowl. Everyone that we have come in contact with, from the members of the media to the coaches representing both Texas A&M and LSU, have reiterated that the Cotton Bowl is the best bowl game in terms of the hospitality provided for all those involved.

All of the interns have certainly enjoyed this great hospitality room at the Omni. Once the luncheon was over we were given time to continue to work on our marketing projects for the rest of the night. We took a short break by having a group ping-pong tournament which was eventually won by Brady Vaughn. This was a fun way to relax after a day of work. Although we are a little tired from this week's events, we are all very much looking forward to the game tomorrow!  

1/5/11

Our fourth day started off nicely as we were able to sleep in a little later than normal. We met for our daily group breakfast at 8:30 a.m. before attending the head coaches live press conference. We got there about ten minutes before it began and it was fascinating to watch staff members and the media set up their equipment.

The Cotton Bowl trophy divided the two coaches on the stage; it's presence gave the room an exciting aura, reminding us what both teams would be fighting for.

The press conference didn't go exactly as planned, as traffic delays led to the late arrival of Les Miles, causing the two coaches to miss each other. Despite this minor setback, the Cotton Bowl staff adjusted accordingly, ensuring a smooth production of the conference.

After the press conference came to a conclusion, we broke into our marketing groups and set out for the second day of our marketing endeavors.

Our drivers drove us out to our respected areas all day until everyone started trickling back into the Omni around 6 p.m. Everyone talked for a few minutes, exchanging bits and pieces of their groups adventures and then went our own ways for the rest of the evening, getting prepared for what tomorrow holds.

Sarah Grimmer & Rachael Waverka

1/4/11

The Cotton Bowl crew departed bright and early for team hospitals visits at 7:45 a.m.

The crew assisted the LSU Tigers at Scottish Rite Children's Hospital handing out bags from the Dr. Pepper group filled with shirts and posters for the children to get autographed. The hospital visit was a heartwarming experience not only for the players and coaching staff, but for the interns as well.

Seeing these giants come down to earth to sign autographs and interact with the children was a humbling experience for all.

After a small lunch break the interns prepared for the second hospital visit with the Fighting Texas Aggies at The Children's Medical Center. This was a public hospital as opposed to the morning visit that was a private children's hospital. At the hospital, the interns once again set up bags filled with shirts and posters to give to children while players signed autographs for the children.

After finishing up at the hospital, the Aggie football team left to go out to eat and to a Dallas Mavericks game, while the interns returned back to the hotel and were released for the night. Many interns took this opportunity to get into their groups and begin preparation for their marketing presentation due at the end of the week.

One group decided to head back on the road to hit a couple of their marketing areas. It was a general perception among the interns that today was an extremely special day visiting two different children's hospitals. Though it is still early in our trip, it seems as though this day will be a tough one to beat.

1/3/11

Prior to arriving in D/FW, we were split up into four groups of three to work on a guerilla marketing campaign for the 75th Annual Cotton Bowl Classic.

We were given the task of distributing Cotton Bowl promotional materials throughout the Metroplex in order to get the surrounding community involved. Today, we focused a lot of our time working within our groups to strategize a marketing plan for our assigned areas.

The Cotton Bowl staff was extremely generous with providing each team a driver and materials to accomplish our marketing strategy. Each group thought of innovative ideas for their specific areas and had to determine the best way to promote this year's Cotton Bowl.

As a whole, we decided to come back and view the Texas A&M offensive player press conference that was hosted at our hotel, and we were able to experience the media side of sports which exposed new aspects of the industry to many of us. After fulfilling a long day of work, we all met as a group and discussed the challenges and accomplishments we faced.

For instance, most groups had trouble with larger chains and policies that prevented posters and pennants from being hung up in their establishments. On the other hand, the successful occurrences were not spoken of due to the competitive nature of Aggies. After dinner, we were allotted the time to strategize with our groups and further our ideas to build on the work we had accomplished.  

The Laboratory for the Study of Intercollegiate Athletics examines major concepts and issues related to the management of all levels of intercollegiate athletics.