Sport Management Students Intern at the 2013 Cotton Bowl

Students interning at the Cotton Bowl stand next to the Cotton Bowl logo.

Written by: CEHD Communications Staff
Post date: November 11, 2012

A bowl game victory would be the cherry on top of an already exceptional season for Texas A&M football. For twelve sport management students, their winter internship became a little more exciting when the Aggies were picked to play Oklahoma in the Cotton Bowl.

"I was so excited, I almost wiped out when I jumped off my couch after hearing the news. It's like all the pieces fell into place for this group," said Teddy Berlin.

This is the fourth year the Sport Management Program in the Department of Health & Kinesiology at Texas A&M University will arrange for a group of students to work at the AT&T Cotton Bowl Classic at the Dallas Cowboys Stadium in Arlington, Texas. More than 40 undergraduate and graduate students apply for the internship, but only a handful are selected by sport management professor, Dr. Shane Hudson."I am looking for our best and brightest when selecting interns. The Cotton Bowl has a reputation for being a great bowl game. It's my goal to have our students exceed the expectations of the staff each year," said Hudson.

"I am so grateful and excited to be one of the twelve that were chosen. I know what an incredible opportunity this is for us, and I am lucky to be a part of it," said Kelsey McCullough. Students will assist the Cotton Bowl staff with the execution of the event beginning January 1st. Various components of the internship include media relations, marketing, promotions, and event management. Some of the events students will help with include the Big Play Luncheon, Big Cotton Bash, and Hospital Visits. "I wanted to be a part of the Cotton Bowl team because I knew that it would be a once in a lifetime opportunity that would give me hands-on experience in the field of marketing," said graduate student Caitlin Henry.

Even with the excitement of a ninth-ranked A&M team and Heisman Trophy winner, Johnny Manziel, playing on the field, Hudson said it is important for his group to stay professional during the game.

"Our students must remain impartial while working at the game. As a Cotton Bowl representative, it's our job to provide great customer service to both teams. It's just another reason why our students must be exceptional," said Hudson.

"My job and responsibility won't change. We are working with the Cotton Bowl, and that is our major concern," said Caleb De La Rosa. "Texas A&M playing in the game will add a different dimension to our experience though," he added.

Each student will receive college credit for participating in the internship. In addition to working the days leading up to the game, there is a final assignment after the students return home. De La Rosa interned last year, and said the long hours and hard work are worth it.

"It was one of the best experiences that I have had in sports. Working for the Cotton Bowl was not only enjoyable, but a great learning experience," he said.