Technology Management Student Finds Niche in Video Production

Written by: CEHD Communications Staff
Post date: April 13, 2010

Matt Johnson '09 knows why he's an Aggie, and now, because of a university video contest, the rest of the world does too. In February 2009, the technology management major won first place in the Why I'm An Aggie video contest, sponsored by Texas A&M University Marketing and Communications andFlip Video. For many, the video captured what it means to be an Aggie. "My friends think it is my best work so far, and it reflects my passion for video and my love for Texas A&M," Matt says.

When Matt found out about the contest, he had only two weeks to write, film and edit his entry. He recruited friends, acquaintances and even his father to help shoot the scenes that he envisioned to tell his story. "When I heard about the university's contest, I thought I could win," Matt says. "What I didn't imagine was the number of freelance video projects that would come my way as a result of winning the contest." Matt's early sparks of creativity were ignited by his art teacher at New Braunfels Christian Academy. "Mrs. Ferguson really inspired me," he says. "She gave me free reign with a lot of my art projects and simply let me create what I wanted. I loved that!" Although filming, editing and producing videos is outside the direct focus of his undergraduate major, Matt says the knowledge obtained through his degree program has helped him develop his skills in video production. "Technology management gave me a strong foundation from which to pursue a career in film. Through my project management course, I learned how to take a project and run with it, from the inception of an idea through the business aspect of the project," Matt says. "My education at Texas A&M has been invaluable to me as I prepare for the next phase of my education."

Shortly after winning the university video contest, Matt began production on a number of freelance videos for several Texas A&M entities, including Dining Services, Fish Camp and the College of Education and Human Development. "Before the contest, I was filming my own projects and then, all of a sudden, I had several organizations wanting me to create videos for them," Matt says. "It has been a lot of fun and helped me land an internship with Texas A&M Marketing and Communications." In addition to his film projects and internship, Matt is a YouTube Partner. He has about 180 videos on YouTube, which are viewed about 10,000 times a day.

Since his first video upload in 2006, his YouTube videos have received over 2.5 million hits. After completing his internship and graduating in May, Matt says the possibilities are endless. "I may go to film school or look for a position that would allow me to shoot, edit and produce videos," he says. "My passion is film, and I'd like to keep doing what I love."